Karachi, Pakistan – September 2025

– Viva Welfare has officially signed a Memorandum of Understanding (MoU) with the Pakistan Fisherfolk Forum (PFF), marking the beginning of a powerful collaboration focused on the welfare and empowerment of fishing communities across Pakistan’s coastal belt.
The signing ceremony, attended by representatives from both organizations, highlighted a shared vision to address pressing socio-economic challenges faced by fisherfolk while building pathways towards sustainable livelihoods and stronger community resilience.
Key Areas of Collaboration
Under this MoU, Viva Welfare and PFF will work together to:
Promote Sustainable Fishing Practices – Ensuring the protection of marine resources and long-term livelihood security for fisherfolk.
Support Community Welfare – Expanding access to education, healthcare, and essential social services.
Advocate for Rights – Strengthening the voice of fisherfolk at local and national levels to safeguard their economic and social rights.
Create Livelihood Opportunities – Introducing skill development, alternative income sources, and empowerment initiatives for families in coastal areas.
Why This Partnership Matters
Fishing communities are among the most marginalized in Pakistan, often facing poverty, lack of healthcare, limited access to education, and environmental challenges that threaten their way of life. Through this MoU, Viva Welfare and PFF aim to bring sustainable solutions that not only uplift these communities but also protect Pakistan’s valuable marine ecosystem.
Voices from the Ceremony
Speaking at the event, representatives from both sides emphasized the importance of unity and collaboration in achieving long-term impact. The MoU symbolizes not just an agreement on paper, but a commitment to real change for real people.
Looking Ahead
The collaboration between Viva Welfare and PFF will serve as a model of partnership between welfare organizations and grassroots movements. Together, they will roll out projects designed to transform lives, foster resilience, and create opportunities for thousands of families who rely on the sea for survival.